Christau is a family-owned and operated construction company. Coming from a desire to pass the torch to the next young generation, the company wanted a complete revamp of its brand image.
Strong. A value that Christau Construction wanted to foster a sense of belonging among their team, to increase visibility and target larger scope projects. The brand had to stay loud to be used on construction sites.
Bridging company and passion together, Christau wanted to expand the brand into its racing venture.