Digital Art Direction
For over 15 years, Agence De Launière — a talent agency — has favored a bold and intimate approach. To fulfill the aspirations of their represented artists, there was a need to to filter projects that resonated with them.
An honest, direct and lively image. The agency wanted to revise its brand image to reflect its positioning in the Quebec market and to get rid of the label of an agency that only does humor and animation. A colorful branding system was developed to express the variety of emerging artists represented by De Launière.
Typographic details of the logotype.