Art Direction
Web design
Founded by designer Viviane Lalonde Dupuy, OutThere is the enhanced version of the studio formerly known as Pelouse.
Designed in collaboration with Xavier Coulombe-Murray, the website is inspired by print codes, notably with a straight margin for annotating the items presented. The color orange, the brand's signature, takes center stage. These visual choices, combined, produce a strong composition that evokes the concrete, raw character of the designer's creations.
