Digital Art Direction
UI/UX
As part of the redesign of Galerie UQO's website, the main objective was to develop a digital interface that not only met accessibility and clarity requirements, but also aligned with the gallery's brand image.
The challenge was to design a platform capable of capturing the interest of both the academic community and the general public, encouraging the latter to appropriate the gallery's cultural spaces. In order to meet this requirement, in-depth thought was given to the ergonomics of the interface, aimed at optimizing the readability and assimilation of information. In keeping with the gallery's rigorous methodological approach, each of the site's components was meticulously compartmentalized. The constraints imposed, namely the absence of images and the exclusive use of a monochrome palette (black and white), were seen as creative opportunities, enabling the user experience to be refocused on the textual content, while maximizing accessibility and reinforcing the coherence of the content.
